Need a Publication
University publications fulfill a variety of purposes, ranging from recruiting to promotion and from information to fund-raising. Generally, a publication can be tailored to suit any need or to fit any budget. The keys to developing a well-tailored publication are to define your goal, whether it is to recruit students or to promote an event, for example, and to identify the audience, whether it is the campus community or the general public. Understanding those two keys will help you - and us - implement a suitable strategy for design, visuals and text that best meet your needs on a budget you can live with.
Once you have identified your publication's goal and its audience, the key to completing it is to give yourself - and us - adequate time. The closer you identify the need for a publication to the date of its actual use, the less time the Communications and Marketing Office has to work it into its production schedule. As soon as you decide on a publication, call us. In addition to looking at possible timetables for producing the publication, we can discuss things like paper and ink colors, as well as quantity, format, deadlines and distribution. This information should then be included on a Publication Request Form and submitted through the appropriate dean or department head for approval so we can proceed. We cannot begin work on your publication without a Publication Request Form.
Many of the headaches associated with producing a publication can be avoided by planning ahead. The Communications and Marketing Office must prioritize your project along with others currently in production. Delivery times may vary from two weeks to three months, depending on the size and complexity of your job. Additionally, the job must go to a printer for completion. Most jobs can be completed by the University Print Shop, but many must go off campus. Any time a print job is sent off campus, it extends the turnaround time for the completed product. You should factor this in from the beginning and be prepared to meet any deadlines you are given. Though deadlines may be a short-term inconvenience, they provide a long-term savings in time and frustration.
Components to ConsiderPublication design includes three main components:
- Text
- Illustrations, including photos, drawings, logos, etc.
- Design
Text: You should have some idea of what you want to say in your brochure. The text should be written to fulfill your goal and in a manner that appeals to your audience. You should provide the copy as near finished text as possible. The Communications and Marketing Office does not have the staff to write all brochures from scratch. Where necessary, the office will assist in polishing your copy for finished text. Please submit your copy via e-mail to avoid re-keying and the potential errors that can occur. Do not worry about formatting the copy in your word processing program. Most tab and column settings, for instance, will be lost when imported into our publishing programs. We can accept documents from Word, WordPerfect, or in "text" format.
When submitting copy, please remember to:
Proofread your text
or errors on your disk will also appear in your publication.
Send along a hard copy for reference.
Photos: If the publication includes photos, they will need to be selected/shot in conjunction with the design staff. Vivid photos of publication quality can enhance the appearance of any project. Photos should be clearly in focus and should help convey the message of your publication. Weak photographs can detract from the look and effectiveness of your publication as well as the image of the university. Where your budget will allow it, photos should be taken under controlled lighting conditions specifically for your publication. This is the most effective way of ensuring the overall quality of your images.
Design: This is the art of combining text, illustrations and layout to produce an attractive package that serves your particular publication needs. The Communications and Marketing design staff is professionally trained and can combine the various elements in the most effective package for readability and visual appeal.
With the advent of desktop publishing, many people without training in design develop publications. However, design is only one component of publication production. The interface between design and the specifications for printing can be highly technical and beyond the comprehension of the average desktop designer. The Communications and Marketing design staff works with these factors daily and can help ensure quality control in the final published product.
Post-Design Services:
After you have approved the final design and signed off on the proof, the Communications and Marketing Office will submit the file to the appropriate printer. Many jobs can now be run at the University Print Shop. For publications that require off-campus service, Communications and Marketing will solicit bids and prepare a purchase requisition for your signature. For jobs printed on-campus, Communications and Marketing will copy the file to the Print Shop computer and you will be asked to submit a print shop requisition.
Upon receipt of your publication from an off-campus vendor, please forward the delivery ticket and/or invoice to the Purchasing Office. The ticket should include the Purchase Order number, the date, the notation "okay to pay" and your signature in order for the vendor to receive prompt payment.
Design Fees:
The Communications and Marketing
Office does charge modest fees for services to offset the cost of materials
and to support periodic upgrades of software and hardware. These fees,
generally a tenth or less of the charges made by commercial designers
for the same service, are listed below.
PUBLICATION FEES:
(Base fees include design, pre-press, print specification, and file transfer.)
| Two-panel brochure | $20.00 |
|
| Three-panel brochure | $25.00 |
|
| Four-panel brochure | $30.00 |
|
| 6 x 9 booklets (per inside page) | $3.00 |
|
| 6 x 9 booklets (cover) | $20.00 |
|
| 8.5 x 11 booklets (per inside page) | $4.00 |
|
| 8.5 x 11 booklets (cover) | $25.00 |
|
| Posters/Flyers | $15.00 |
|
| Letterheads | $5.00 |
|
| Envelopes | $5.00 |
|
| Business Cards | $5.00 |
|
| Forms | $10.00 |
|
| Postcards/Invitations | $10.00 |
|
| Newspaper/Magazine ads | $20.00 |
|
| Specialty items (t-shirts, mugs. etc.) | $20.00 |
MISCELLANEOUS FEES:
| Multicolor layout (per job) | $25.00 |
|
| Sans for department use | $5.00 |
|
| Scans for C&M layout | $3.00 |
|
| Inkjet prints (per 8.5 X 11) | $2.00 |
|
| Blank CD/DVD | $1.00 |
|
| Images burned to CD/DVD | $5.00 |
|
| Proofs (per 8.5 X 11) | $2.00 |
|
| Editorial/Design changes requiring third proof | $25.00 |
|
| Editorial/Design changes after third proof | $50.00 |
each |
| Editing client files | $10.00 |
per hour |
| Photograph (photo from archive) | $2.00 |
each |
| Specialty Photograph (taken especially for publication) |
$6.00 |
each |
| Head-shot | $2.00 |
each |
Assistance
For help in accommodating
your publication needs, contact the Communications and Marketing Office at 942-2248.