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Office of Communications and Marketing

Guidelines for Stationery and Business Cards Angelo State University

Sections III-59 and III-60 of the Faculty/Staff Handbook outline Angelo State University's policies regarding stationery and business cards. The Stationery and Business Card Guidelines are designed to augment the policies by providing more specific detail for printers.

The template for stationery and business cards should not be redrawn, re-proportioned or modified in any way. Departmental or office information as permitted in the policy may be positioned per these guidelines.

Letterhead

The logo measuring 1.0" tall should be printed in the upper left corner of the letterhead. "Angelo State University" should be in 21/18 point Minion Bold, all caps. The office or department name should be printed in 12 point Minion Regular, all caps.

Where approved by the department head, the name of a subunit of the department may be centered below the logo in 12 point Minion Regular, upper and lower case.

Information on addresses, phone numbers, etc., should be included in 8 point Minion Italic, upper and lower case, beneath the two horizontal rules beneath the University and department name.

'A MEMBER OF THE TEXAS TECH UNIVERSITY SYSTEM * EQUAL OPPORTUNITY EMPLOYER' should be centered .313" from the bottom of the page in 8 point Minion Regular, all caps.

Letterhead should be printed with a left margin of .75" and a right margin of .75". The top margin should be .50" and the bottom margin should be .313".

The design of the letterhead provides two left margin options for departmental correspondence. The margin may be set at .75 inches to align with the left edge of the logotype or at 1.875 inches to align with the University and departmental name.

Envelope

'A MEMBER OF THE TEXAS TECH UNIVERSITY SYSTEM' should be set in 6 point Swiss 721 all caps, rotated 90 degrees counterclockwise, and printed .315" from the left edge of the envelope.

The logo measuring .875" tall should be printed in the upper left corner of the envelope, to the right of the TSUS membership line. 'Angelo State University' should be in 16.5/14 point Minion Bold, all caps.

The office or department name should be printed in 11 point Minion Bold Italic, upper and lower case. Where approved by the department head, the name of a subunit of the department may be centered below the department name.

The return address should be printed in 9 point Minion Bold Italic, upper and lower case and should be spaced .563" beneath the horizontal rules.

Envelopes should be printed with a left margin of .315" and a top margin of .315".

Business Cards

The logo measuring .875" tall should be printed in the upper left corner of the business card. 'Angelo State University' should be printed beneath the logo in 10.25/8.75 point Minion Bold, all caps.

"Genuine Education" should be centered on a baseline .125" beneath the University name in 6 point Minion Italic, upper and lower case.

"A Member of The TEXAS TECH University System" should be centered on two lines beneath "Genuine Education" in 6 point Minion Italic, upper and lower case. The second line should rest on the bottom margin of the card.

The faculty or staff member's name should be printed in 16/12 point Minion Bold, all caps. The employee's title and office name should be printed in 10 point Minion Bold, upper and lower case. The address and phone number information should be printed in 8 point Minion Italic, upper and lower case.

Business cards should be printed with a left margin of .188" and a right margin of .188". The top margin should be .125" and the bottom margin should be .188".

ASU Colors:

The official colors of ASU are blue and gold. The inks approved as official ASU colors are:

Blue, Pantone 287

Gold, Pantone 123